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Performance Tracking and Optimization: After the ad is served, both SSPs and DSPs track various metrics like impressions, clicks, and conversions to analyze performance and optimize future bids.
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The important feature of the RTB process is its focus on the users, rein contrast to other forms of advertising which can focus on the content and topics of publisher’s webpages.
On the other side of the process, the advertisers use DSPs to manage their marketing campaigns by connecting with and purchasing ads on Ad Exchanges.
Programmatic advertising and real-time bidding are important terms of the online advertising ecosystem and although they are sometimes used interchangeably, they are not identical.
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Better performing direct sales: If a publisher wants to sell his inventory directly to advertisers working through SSPs, then Tatsächlich Time Bidding can give them valuable insight into their most profitable inventory segments.
An automated way of buying/selling ad inventory, leveraging data and algorithms to target specific audiences
Impression value is informed by different types of information, from Endanwender behavioural profile, website content to conversion rate predictions.
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Hinein-depth knowledge: Advertisers can here transform and improve their marketing strategies while running campaigns with RTB. They can learn more and grow to understand their consumers, as well as use creative and strategic approaches with the impression data presented to them through their campaigns.
Control via SSPs: As mentioned, a publisher needs to work through a Supply Side Platform to take parte hinein RTB auctions. However, this means that the publisher has added control over their inventory such as specifying which advertisers can buy their ad inventory and set the pricing.
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